We really enjoyed @Social-Loco Conference & this is video of the investment segment (our favorite segment of all the conferences of course) in two parts.

2010 saw a surge in venture funding of social-loco companies, with investors looking to get a piece of both new companies & established players.  But what does it take to create corporate value in this growing space….& how will startups compete with the growing power of the big location platforms like Google, Microsoft & Facebook.  What are vcs, angels & CorpDev people thinking about the Social-Loco space?

Moderator Marc Prioleau, Prioleau Advisors @mprioleau Panelists: Stewart Alsop, Alsop Louie Partners @salsop ; John Malloy, Blue Run Ventures ; Kent Goldman, First Round Capital @kentgoldman; John Lily, Greylock Partners @johnolilly

and Part II

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About the author

Pemo Theodore is a Media Publisher & Event Producer. She is Executive Producer of Smart Money Silicon Valley: Network with & Learn from Silicon Valley Investors! & NoPanels: Engage Directly with Investors & Industry Leaders; VCHangout: hangout with Investors! & PitchPerfect Silicon Valley: Craft your Pitch for Funding! She video interviews venture capitalists & angel investors EZebis: Winning the Venture Game! She is based in Silicon Valley & has been involved in online business for 10 years. She has been in small business for 39 years in Ireland, London, Canada & Australia. She also published a free ebook (the findings of 1 year research with vcs, angels & women founders) "Why are Women Funded Less than Men? a crowdsourced conversation" available on Scribd.

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