If you are an attendee at an official 新葡京娱乐 event, you will be provided with a wristband and/or a badge that may be scanned by 新葡京娱乐 or an event sponsor, exhibitor or sales client (a 鈥淪ponsor鈥�) of 新葡京娱乐.
What does an RFID chip do?
A Radio Frequency Identification (鈥淩FID鈥�) chip that is imbedded into any 新葡京娱乐 wristband that is used to authenticate the credentials and attendance of a 新葡京娱乐 event attendee. RFID chips may be scanned by 新葡京娱乐 or if you are attending a sponsored event (such as a sponsored attraction or event space at a 新葡京娱乐 event) by Sponsor. Once scanned, RFIDs will identify the location of an attendee at the location of scanning. RFID chips will not verify your location outside of an 新葡京娱乐 event.
What does a QR code do?
Every badge provided to a 新葡京娱乐 event attendee will include a QR code. This QR code may be scanned by 新葡京娱乐, or a Sponsor of 新葡京娱乐 with your consent. Sponsors must ask for your consent to scan your QR code at the time of scanning. Once scanned, a Sponsor will receive certain registration information about you.
Use of RFID and QR code information by 新葡京娱乐
新葡京娱乐 may use personal information collected via RFID and/or QR code scans as described in 新葡京娱乐鈥檚 Privacy Policy. Generally, this information is used by 新葡京娱乐 to communicate with you about 新葡京娱乐 events, to communicate with you, improve 新葡京娱乐 events, in special circumstances such as financial or physical threat to you, or as required by law.
Use of RFID and QR code information by Sponsors
If a Sponsor scans your RFID chip or QR code, 新葡京娱乐 or one of its service providers may share certain registration information about you with such Sponsor. This information may include your name, company name, job type, job industry, email address, and city/state/country. Please note that the use of your personal information by any Sponsor will be subject to that Sponsor鈥檚 privacy practices, which may include such Sponsor鈥檚 own marketing and sales (鈥淟ead Retrieval鈥�) purposes. 新葡京娱乐 is not responsible for how Sponsors use your personal information.
Maintaining RFID chip and QR code Effectiveness
Each RFID chip and QR code is scanned before you receive it to ensure that it is in good working order. Do not bend or puncture your badge or wristband. You must not combine your badge with any other card or similar item that could impede 新葡京娱乐鈥檚 ability to scan your QR code. The 新葡京娱乐 badge can be the only laminate worn the lanyard provided to you for the particular 新葡京娱乐 event. Other laminates must be worn on a separate lanyard.
If you have any comments or questions about our use of RFID chips or QR code, or this policy, please reach out to rfid@sxsw.com.
