Unless stated otherwise in these Trademark Guidelines, all use of the 新葡京娱乐 Marks (defined below), requires advance written approval from 新葡京娱乐. Unless you are already officially working with 新葡京娱乐, request approval to use the 新葡京娱乐 Marks , and provide as many details as possible so that we can understand the context for your request. If you are already working with 新葡京娱乐, please contact your 新葡京娱乐 representative directly to expedite this process.
These Trademark Guidelines are intended to help you understand how to use the 新葡京娱乐 Marks in a manner that maintains 新葡京娱乐鈥檚 protection of the 新葡京娱乐 Marks and simultaneously allows you to promote your involvement with 新葡京娱乐. Any examples provided herein are non-exhaustive and your agreement with 新葡京娱乐 (if you have one) controls your ability to use the 新葡京娱乐 Marks.
Please be aware that use of terms that are variations of or derived from the 新葡京娱乐 Marks (e.g., Soul By Soul West, SXSA, the South By Party, South by [Name]) (collectively, the 鈥淰ariation Marks鈥) are strictly prohibited.
Keep in mind that unauthorized use of the 新葡京娱乐 Marks or Variation Marks likely constitutes trademark and/or copyright infringement. All uses of the 新葡京娱乐 Marks, including goodwill, will inure to the exclusive benefit of 新葡京娱乐.
General Information
Background and the 新葡京娱乐 MarksSince 1987, the South by Southwest庐 (厂齿厂奥庐) Conference & Festivals has provided premiere conference, festival, and programming related goods and services that have achieved international recognition for their excellence. Simultaneously, the 新葡京娱乐 Marks have attained status as famous trademarks.
For the purposes of these guidelines, the 鈥溞缕暇┯槔 Marks鈥 include both:
- word marks that contain only text (SOUTH BY SOUTHWEST or 新葡京娱乐)(collectively, the 鈥溞缕暇┯槔 Word Mark(s)鈥)
- the 新葡京娱乐 logo which may only be used with the applicable year as depicted below (the 鈥溞缕暇┯槔 Logo鈥):
- Variation Marks
新葡京娱乐 maintains federal, state, and/or common law trademark protection in and to the 新葡京娱乐 Marks in both the United States and many international jurisdictions.
LIST OF 新葡京娱乐 MARKS
Below is a non-exhaustive list of the 新葡京娱乐 Marks. The absence of a trademark, name, logo, slogan, image, or other designation from this list does not constitute a waiver of 新葡京娱乐鈥檚 intellectual property and/or trademark rights in such trademark, name, logo, slogan, image, or other designation. Do not use these 新葡京娱乐 Marks without appropriate permission from 新葡京娱乐.
South by Southwest庐
厂齿厂奥庐
South By庐
厂齿庐
新葡京娱乐 EDU庐
Grulke Prize庐
笔补苍别濒笔颈肠办别谤庐
厂辞耻迟丑产颈迟别蝉庐
Startup Village庐
新葡京娱乐 Accelerator庐
North by Northwest庐
狈齿狈奥庐
South by Southeast庐
厂齿厂贰庐
(1) UNAPPROVED EVENTS
新葡京娱乐 is not the only event taking place in Austin, Texas during the month of March. To eliminate confusion, it's critical that only 新葡京娱乐 approved events use the 新葡京娱乐 Marks. Accordingly, using the 新葡京娱乐 Marks, or any confusingly similar variations thereof, in association with the promotion or operation of an event not approved or sanctioned by 新葡京娱乐 is strictly prohibited. We suggest you use the moniker 鈥淎TX Spring Festival鈥 or "Spring Fest ATX" if your event is not approved or sanctioned by 新葡京娱乐.
Examples of unapproved events:
- Pay to play events (requiring artists to pay to perform)
- Events that do not coordinate with 新葡京娱乐 for safety, production, planning, and/or any other purposes
(2) DISPARAGING USES OR VIOLATING LAWS
Use of the 新葡京娱乐 Marks in a disparaging manner or in a way that violates any law or regulation is strictly prohibited.
(3) VARIATION MARKS
Use of terms that are variations of or derived from the 新葡京娱乐 Marks (e.g., Soul By Soul West, SXSA, the South By Party, South by [Name]) are strictly prohibited.
(4) WRONGFUL ASSERTIONS OF OWNERSHIP
Any display of the 新葡京娱乐 Marks that suggests or implies that you own or control the 新葡京娱乐 Marks is strictly prohibited.
(5) UNAUTHORIZED USE OF THE 新葡京娱乐 MARKS
Any use not explicitly authorized by 新葡京娱乐 is prohibited.
Below are ways you may wish to use the 新葡京娱乐 Marks, which all require a license. You may request a license . If you are already working with 新葡京娱乐, please contact your 新葡京娱乐 representative directly to expedite this process. 新葡京娱乐 reserves the right to approve or deny any license request.
(1) EDITORIAL CONTENT THAT SUGGESTS 新葡京娱乐 APPROVAL
While we do want you to write about 新葡京娱乐, if your content suggests that 新葡京娱乐 has approved or endorsed your content or the source of your content, you need to request a trademark license from 新葡京娱乐 prior to distributing the content.
Doesn鈥檛 require a license:
- Title of article, 鈥淎 Review of the Performances at 新葡京娱乐鈥
Requires a license:
- Title of article, 鈥溞缕暇┯槔肘檚 List of Top Performances鈥
(2) COMMERCIAL USE
Any non-editorial use of the 新葡京娱乐 Marks in association with the promotion of the products or services of a person or entity other than 新葡京娱乐 (鈥淐ommercial Use鈥) without advance written approval from 新葡京娱乐 is strictly prohibited without a license.
Examples of unauthorized Commercial Use:
- Use of the 新葡京娱乐 Marks along with promotions of other products and/or services
- Use of the 新葡京娱乐 Marks on physical flyers, and/or signage promoting other products and/or services
- Use of the 新葡京娱乐 Marks in connection with content that requires a user to pay a subscription or fee to access the content
(3) MERCHANDISE
You may not use the 新葡京娱乐 Marks on any apparel, posters, toys, or other merchandise without a written license agreement from 新葡京娱乐. If you would like to request permission to use the 新葡京娱乐 Marks on merchandise, please contact one of our marketing contacts.
(4) CONTESTS & GIVEAWAYS
You may not use the 新葡京娱乐 Marks in connection with any raffles, giveaways, auctions, contests, sweepstakes, competitions, or similar activities without written permission from 新葡京娱乐.
Examples of unauthorized contests & giveaways:
- Calling for entrants to 鈥渆nter to win two (2) badges and airfare to 新葡京娱乐鈥 through social media
- Including 新葡京娱乐 badges in a live auction
(5) SOCIAL MEDIA & THE INTERNET
Use of the 新葡京娱乐 Marks on your social media websites or elsewhere on the internet requires a license. The 新葡京娱乐 Marks shall not be used in any web URLs without 新葡京娱乐鈥檚 prior written approval. Additionally, any Commercial Use of the 新葡京娱乐 Marks in a hashtag (#) requires a license.
Examples of 新葡京娱乐 Marks use on social media & on the Internet that requires a license:
- #[Name]新葡京娱乐
- http://www.[Name]新葡京娱乐.com
HOW DO I REQUEST A TRADEMARK LICENSE FROM 新葡京娱乐?
To request a trademark license from 新葡京娱乐, please fill out this . If you are already working with 新葡京娱乐, please contact your 新葡京娱乐 representative directly to expedite this process. 新葡京娱乐 reserves the right to approve or deny any license request in 新葡京娱乐鈥檚 sole discretion.
Upon receipt of a trademark license from 新葡京娱乐, carefully review the terms, and ensure that your planned uses of the 新葡京娱乐 Marks are within the scope of the authorized uses under the license. Please note, while we work to respond to all requests in a timely manner, requests received close to the 新葡京娱乐 Conference and Festivals may be delayed in processing.
HOW SHOULD THE LICENSED 新葡京娱乐 MARKS BE DISPLAYED?
(1) REQUEST APPROVAL
All proposed displays of the 新葡京娱乐 Marks must be submitted to 新葡京娱乐 for prior approval. Such approval may be obtained via email from a 新葡京娱乐 representative.
(2) INCLUDE TRADEMARK NOTICE
(a) 新葡京娱乐 requires consistent use of the 新葡京娱乐 Marks and the trademark symbol (鈩) or, if appropriate, the registration symbol (庐) alongside the licensed 新葡京娱乐 Marks the first or most prominent time the 新葡京娱乐 Marks appear in the text of an approved advertisement, brochure, or other materials. Please refer to the non-exhaustive list of 新葡京娱乐 Marks to determine whether it is appropriate to use the trademark symbol or the registration symbol in association with particular 新葡京娱乐 Marks.
(b) Except on social media where character limits exist, include an attribution of 新葡京娱乐鈥檚 ownership of the 新葡京娱乐 Marks in the credit section of your approved document, posting, etc., as follows:
鈥淸INSERT LICENSED 新葡京娱乐 MARKS] is a trademark of 新葡京娱乐, LLC, used under license.鈥
(3) COMPLY WITH THE LOGO GUIDELINES
Upon licensing the 新葡京娱乐 Marks, remember to request a high-resolution version of the art comprising the 新葡京娱乐 Logo and the corresponding guidelines (鈥淟ogo Guidelines鈥). Any licensee that is issued a trademark license for a 新葡京娱乐 Logo will be required to follow the Logo Guidelines.
(4) NO MODIFICATION OF THE 新葡京娱乐 MARKS
The 新葡京娱乐 Marks must be displayed exactly as written (in the case of a 新葡京娱乐 Word Mark) or depicted (in the case of a 新葡京娱乐 Logo). Any desired modifications or alterations of any 新葡京娱乐 Marks, including, without limitation, combining any part of one of the 新葡京娱乐 Marks with any name, trademarks, or other terms, for hashtags, websites, advertisements, or any other uses, must be explicitly licensed by 新葡京娱乐 prior to any use, which approval may be withheld by 新葡京娱乐 in 新葡京娱乐鈥檚 sole discretion. If 新葡京娱乐 chooses to grant you permission to use any such modified/variation mark, it will be owned by 新葡京娱乐 and may be used by you only pursuant to a written license agreement from 新葡京娱乐.
Examples of unauthorized modifications/variations:
- #[Name]新葡京娱乐
- http://www.SouthBy[Name].com
(5) NO PARTNERSHIP
The 新葡京娱乐 Marks shall not be displayed in a manner that implies partnership, sponsorship, or endorsement of you or a third party by 新葡京娱乐 (or any products or services offered by yourself or a third party) without 新葡京娱乐鈥檚 advance written approval.
Please contact ip@sxsw.com to confirm whether your proposed use requires a license. You may also refer to the 新葡京娱乐 Press Center for more information on our press policies and resources.
We encourage you to discuss 新葡京娱乐 in editorial content, and we enjoy hearing about your official participation and experiences at our 新葡京娱乐 events. Editorial content includes reviews, news reporting, and commentary that expresses opinions about 新葡京娱乐 or provides objective reporting about 新葡京娱乐, and the 新葡京娱乐 events. Such editorial content is probably acceptable without a license, but be aware that editorial content that suggests 新葡京娱乐 approves of the content and commercial content requires a license, and 新葡京娱乐 reserves the right to request your removal of such content.
Editorial (no license required):
- Title of article, 鈥淸Publication's] Review of the Performances at 新葡京娱乐鈥
License required:
- Title of article, 鈥溞缕暇┯槔肘檚 List of Top Performances鈥
If you wish to use the 新葡京娱乐 Logos in editorial content, please submit a , and provide as many details as possible so that we can understand the context for your request. Please also be sure to select 鈥淧ress Outlet鈥 on the first page.
Remember, use of Variation Marks (e.g., Soul By Soul West, SXSA, the South By Party, South by [Name]) is strictly prohibited.
If you don鈥檛 qualify for a trademark license we recommend the following to avoid infringing the 新葡京娱乐 Marks:
鈥淎TX SPRING FESTIVAL鈥
鈥淪PRING FEST ATX鈥
鈥淪PRING FESTIVAL SEASON鈥
Correct
- 鈥淎ttend my ATX Spring Festival Event鈥
- 鈥淎ttend my Event at the ATX Spring Festival鈥
Incorrect
- 鈥淎ttend my Unofficial 新葡京娱乐 Event鈥
- 鈥淎ttend my Unofficial Event at 新葡京娱乐鈥
Trademark Usage Guidelines
Although your official agreement (if you have one) with 新葡京娱乐 controls how you are allowed to use the 新葡京娱乐 Marks, the descriptions below provide an overview of how you might use the 新葡京娱乐 Marks based on your relationship with 新葡京娱乐:
I am an official 新葡京娱乐 Artist, Speaker, PanelPicker Applicant, Filmmaker, Venue or Showcase Presenter (collectively, the 鈥淧articipants鈥)......and wish to use the 新葡京娱乐 Marks to promote my participation in 新葡京娱乐.
Please refer to any existing contracts you have with 新葡京娱乐 for detailed information on permitted uses of the 新葡京娱乐 Marks.
- You are permitted (and encouraged) to use the 新葡京娱乐 Marks as detailed below on social media, on physical flyers and on digital flyers / promotional images to promote your participation in 新葡京娱乐.
- You are permitted to use the 新葡京娱乐 Marks in hashtags as follows: (i) #Participant新葡京娱乐; (ii) #新葡京娱乐Participant; (iii) #Participant_新葡京娱乐; and/or (iv) #新葡京娱乐. Any other use of the 新葡京娱乐 Marks in hashtags requires 新葡京娱乐鈥檚 prior approval.
- All Participants receive a packet of 新葡京娱乐 Logos that you may use with 新葡京娱乐鈥檚 prior approval. To attain approval, or if you are not able to locate these assets, please contact your 新葡京娱乐 representative. You may also send an inquiry to ip@sxsw.com.
- You may not use any 新葡京娱乐 Logos that are not included in the packet of 新葡京娱乐 Logos without 新葡京娱乐鈥檚 prior approval. If you wish to request permission to use other 新葡京娱乐 Logos, please submit a , and provide as many details as possible so that we can understand the context for your request.
- You may use the 新葡京娱乐 Social Media Marketing Toolkit to promote your involvement in 新葡京娱乐.
...and wish to use the 新葡京娱乐 Marks to promote the Participant's involvement in 新葡京娱乐.
Please refer to any existing contracts you have with 新葡京娱乐 for detailed information on permitted uses of the 新葡京娱乐 Marks.
- You are permitted (and encouraged) to use the 新葡京娱乐 Marks as detailed below on social media, on physical flyers and on digital flyers / promotional images to promote their participation in 新葡京娱乐.
- You are permitted to use the 新葡京娱乐 Marks in hashtags as follows: (i) #Participant新葡京娱乐; (ii) #新葡京娱乐Participant; (iii) #Participant_新葡京娱乐; and/or (iv) #新葡京娱乐. Any other use of the 新葡京娱乐 Marks in hashtags requires 新葡京娱乐鈥檚 prior approval.
- All Participants receive a packet of 新葡京娱乐 Logos that you may use with 新葡京娱乐鈥檚 prior approval upon execution of their Participant agreement. To attain approval, or if you are not able to locate these assets, please contact your 新葡京娱乐 representative. You may also send an inquiry to ip@sxsw.com.
- You may not use any 新葡京娱乐 Logos that are not included in the packet of 新葡京娱乐 Logos without 新葡京娱乐鈥檚 prior approval. If you wish to request permission to use other 新葡京娱乐 Logos, please submit a , and provide as many details as possible so that we can understand the context for your request.
- You may use the 新葡京娱乐 Social Media Marketing Toolkit to promote your involvement in 新葡京娱乐.
... and want to use the 新葡京娱乐 Marks to promote my participation in 新葡京娱乐.
- Please refer to any existing contracts you have with 新葡京娱乐 for detailed information on permitted uses of the 新葡京娱乐 Marks.
- If you do not have a contract with 新葡京娱乐 or if you are unclear about what is / is not permitted under your contract, please contact your 新葡京娱乐 representative for clarification.
- You may use the 新葡京娱乐 Social Media Marketing Toolkit to promote your involvement in 新葡京娱乐.
...and want to use the 新葡京娱乐 Marks to share my plans or post about things I see at 新葡京娱乐.
You are permitted (and encouraged) to use the 新葡京娱乐 Word Marks and the hashtag #新葡京娱乐 to share your 新葡京娱乐 experience on social media for non-commercial purposes.
...and want to use the 新葡京娱乐 Marks to promote myself.
- Use of the 新葡京娱乐 Marks is not permitted to promote participation in any events that are not officially affiliated with 新葡京娱乐.
- The monikers 鈥淎TX Spring Festival鈥 or 鈥淪pring Fest ATX鈥 are approved alternatives to the 新葡京娱乐 Marks. Please use these options to avoid infringing the 新葡京娱乐 Marks.
- As a reminder, use of Variation Marks (e.g., Soul By Soul West, SXSA, the South By Party, South by [Name]) is strictly prohibited.
...and want to use the 新葡京娱乐 Marks in a presentation or educational materials.
- If you would like to use the 新葡京娱乐 Logos in any presentation, please submit a and provide as many details as possible so that we can understand the context for your request.
- Please know that due to the volume of the event, we are often not able to review requests for this purpose in a timely manner, so please be sure to have a back-up plan for your school projects.
- Any use of the 新葡京娱乐 Marks in any publications or public-facing materials is strictly prohibited without 新葡京娱乐鈥檚 advance written approval.
...and want to use the 新葡京娱乐 Marks to promote our fundraising efforts.
- If 新葡京娱乐 has donated credentials to be offered as giveaway items, auction items, or other such prizes in a charity event that you are hosting and you wish to use the 新葡京娱乐 Marks to promote this prize, please submit a and provide as many details as possible so that we can understand the context for your request.
- If 新葡京娱乐 has not donated such prizes to your organization, use of the 新葡京娱乐 Marks and giving away 新葡京娱乐 credentials is prohibited without 新葡京娱乐鈥檚 advance written approval. Please contact teamcsr@sxsw.com for more information.
...and I want to use the 新葡京娱乐 Marks in my designs.
- If you are working with 新葡京娱乐 in an official capacity, please refer to your existing contracts with 新葡京娱乐 and contact your 新葡京娱乐 representative for clarification on permitted use of the 新葡京娱乐 Marks.
- Use of the 新葡京娱乐 Logos to link to sxsw.com is prohibited. You may, however, use the 新葡京娱乐 Word Marks to link to sxsw.com as long as your use of the 新葡京娱乐 Word Marks follows all guidelines set forth in these 新葡京娱乐 Trademark Guidelines.
- If you are not working with 新葡京娱乐, or if you are unsure about whether or not you are working with 新葡京娱乐, please submit a , and provide as many details as possible so that we can understand the context for your request.
If you have any questions about these Trademark Guidelines or use of the 新葡京娱乐 Marks, please contact us at ip@sxsw.com or at the following address: 新葡京娱乐, LLC, Attn: Trademarks, P.O. Box 685289, Austin, TX 78768. 新葡京娱乐 reserves the right to modify or change the terms of these guidelines at any time at its sole discretion.