I interviewed Guy Kawasaki on his new book, Ape.  I was thrilled that we were aligned in our attitudes to social media, that it is important to publish relevant & interesting material.  He is a great guy & has contributed to the ecosystem profoundly.

This is the brief background behind the new book but I recommend that you watch the video below to get some great tips from Guy direct.  After the launch of Enchantment, the publisher could not fill an order for 500 ebook copies of the book. Because of this experience, Guy self-published his next book, What the Plus!, and learned first-hand that self-publishing is a complex, confusing, and idiosyncratic process. As Steve Jobs said, “There must be a better way.”
With Shawn Welch, a tech wizard, he wrote APE: Author, Publisher, Entrepreneur–How to Publish a Book to help people take control of their writing careers. APE’s thesis is powerful yet simple: filling the roles of Author, Publisher and Entrepreneur yields results that rival traditional publishing. We call this “artisanal publishing”–that is, when writers who love their craft control the publishing process and produce high-quality books. Title: APE: Author, Publisher, Entrepreneur–How to Publish a Book (ISBN 978-0-9885231-1-1) Cost: $9.99 ebook, available at Amazon


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About the author

Pemo Theodore is a Media Publisher & Event Producer. She is Executive Producer of Smart Money Silicon Valley: Network with & Learn from Silicon Valley Investors! & NoPanels: Engage Directly with Investors & Industry Leaders; VCHangout: hangout with Investors! & PitchPerfect Silicon Valley: Craft your Pitch for Funding! She video interviews venture capitalists & angel investors EZebis: Winning the Venture Game! She is based in Silicon Valley & has been involved in online business for 10 years. She has been in small business for 39 years in Ireland, London, Canada & Australia. She also published a free ebook (the findings of 1 year research with vcs, angels & women founders) "Why are Women Funded Less than Men? a crowdsourced conversation" available on Scribd.

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